Sportradar Strengthens Commitment to Brazil With Opening Of Sao Paulo Office
December 6, 2024
Sportradar (NASDAQ: SRAD) today announced the opening of an office in São Paulo, Brazil, marking a major milestone in its strategic expansion into the country and across Latin America. This move reinforces Sportradar’s continued commitment to Brazil and reflects the dynamic growth potential of the country’s soon to-be regulated sports betting market.
Brazil has the potential to become one of the largest regulated sports betting markets in the
world, with online gross gaming revenue (GGR) projected to more than double over the next five
years, from R$18.4 billion (USD3.18 billion) in 2023 to R$50.5 billion (USD8.75 billion) in 2029.
The opening of the Sao Paulo office enables Sportradar to strengthen its local presence, foster
deeper relationships with clients and better support the development of the regulated Brazilian
sports betting market.
Sportradar has been active in Brazil for nearly a decade, providing sports betting operators with
innovative, AI-driven fan engagement solutions to establish market share and drive growth. The
company has also partnered with leading regional and local sports federations across soccer,
volleyball and basketball, helping them monetize their data and protect the integrity of their
competitions, as well as forged formal working agreements with the Brazilian Federal Police and
Ministry of Finance, which oversees the regulation of sports betting.
Eduard Blonk, Chief Commercial Officer, Sportradar, said: “We have already established a strong
business foundation in Brazil and see immense growth opportunity, driven by its large population
and widespread popularity of sports, in particular football, an area in which we excel globally.
Furthermore, our commitment to preserving the integrity of Brazilian sports underscores
Sportradar’s broader mission to foster a responsible and sustainable industry operating within a
regulated environment.”
Including São Paulo, Sportradar has 28 offices in 22 countries across five continents, serving more
than 800 operators, 400 sports leagues, and 900 media companies with a diverse portfolio of
industry-leading products and services.
