Sportradar launches GEN AI Audio advertising for SportsBook and Casino Operators
November 25, 2024 Sportradar (NASDAQ: SRAD) today announced the launch of generative AI (gen AI) audio, a new feature within its ad:s multi-channel marketing service. The tool leverages the power of gen AI integrated with Sportradar’s live data, to automate the creation of personalized, real-time audio adverts for sportsbook and casino operators across one of […]
HIPTHER Academy Launches: Advancing Gaming & Tech with Premier Learning and Brand Values
November 25, 2024 Going beyond a simple brand, HIPTHER is a forward-thinking movement, a community dedicated to the responsible evolution of technology, compliance, and innovation. It embodies a mindset that bridges tradition and the future, uniting people who are passionate about technology’s potential and committed to ethical and sustainable growth – the HIPTHERs! Through the […]
WA.Technology awarded ISO 27001:2022 certification
November 25, 2024 WA.Technology, the award-winning B2B iGaming solutions provider, has reached a new milestone after being awarded the ISO 27001:2022 certification. The globally recognised standard outlines the robust requirements that companies must meet for information security management systems (ISMS). The certification offers a comprehensive framework for developing, implementing, and maintaining robust data security practices […]
NuxGame rolls out advanced engagement features to operator network
November 25 2024 NuxGame, the experienced betting and casino software provider, has introduced a series of robust platform updates designed to boost player engagement, improve retention, and give operators greater personalisation and control. With an emphasis on empowering operators to maximise retention and streamline operations, NuxGame’s latest updates include real-time web push notifications. This new […]
SiGMA´s biggest event yet: 27,000 turn out for SiGMA Europe 2024
25 de noviembre, 2024 SiGMA´s biggest event yet: 27,000 turn out for SiGMA Europe 2024 Despite weather channels predicting a week of gloom for SiGMA Europe 2024, the sun came out just as doors opened, welcoming 27,000 delegates to the Mediterranean Maritime Hub. We couldn’t have planned it better ourselves. Held on the eve of […]
Gamzix’s Gary the Goose: Showcasing the Underrated Impact of Mascots in B2B Marketing
November 25, 2024 Gary the Goose, Gamzix’s mascot, has stepped off the LinkedIn banners and come to life. This once fictional, quirky character transformed into a real-life company mascot at SiGMA Europe in Malta. While mascots are typically associated with B2C communication, Gamzix chose a brave approach in the B2B sector. The result is Gary […]
