September 27, 2024 | Article
Event traffic plays an important role in brand promotion. Bookmakers know about it firsthand, but mobile casino owners are not spared this type of traffic. In this article, Alanbase will look at how sports and other significant global events help increase the traffic and income of iGaming product owners, as well as discuss why brands need it and the future of such promotion methods.
Shortly about Alanbase:
Alanbase is an affiliate program software company with more than 100 clients, including BetBoom, GloryPartners, and 4rabet. The tool adapts to any niche and vertical. You can launch an affiliate program for the brand and create your multi-vertical CPA network. In addition, the platform is helpful for media buying teams, allowing them to track targeted actions and evaluate the effectiveness of various traffic sources with flexible management.
Why do not all iGaming brands use event traffic?
There are usually several reasons for refusing to work with event traffic:
- The complexity of planning and the speed of reactions. Event traffic requires rapid response and precise planning. Not all companies have sufficient flexibility to work successfully in such conditions, which leads to reduced results compared to investments.
- Limited focus on other types of traffic. Some brands prefer to focus on proven SEO or affiliate traffic strategies that bring more stable and long-term results. Event traffic, as a rule, gives a short-term burst of activity, and not all companies understand how to interest players so that they stay for a long time.
The role of event traffic in iGaming
During sporting events, the number of bets increases significantly, as many fans, watching the progress of matches, believe in their team’s victory and willingly place bets on it. This gives bookmakers the opportunity to increase their income in the short term and increase the average deposit amount.
Event traffic helps attract new customers through special offers and promotions designed for a specific event. For example, bookmakers offer increased odds or free bets, which encourage new users to register and start playing. This not only contributes to the short-term growth of the audience but also helps in retaining it because temporarily attracted customers most often remain on the platform after the end of the event.
How sports events are used to promote iGaming brands
Sports events play a special role in betting. They attract the attention of millions of people and stimulate active participation in betting. Examples include the football World Championships, the Olympic Games, major tennis tournaments, and esports events.
We remember sports events. High-profile news is not related to sports; you can also attract traffic to iGaming. For example, the news about the new owner of Telegram, Pavel Durov, received great resonance and interest from the audience. The doorways did not miss the opportunity to work on these conditions, quickly creating a bot in Telegram for a key request and posting links to the JeTon casino.
Another striking example of event traffic is betting on a candidate’s victory in the elections. The US elections will be held in November, and some bookmakers are successfully using this information channel to make money.
Brand aspects
Why do brand owners need all this? Companies that actively participate in the promotion of their services during major events receive good benefits:
1. Increase brand awareness:
By participating in advertising campaigns during large-scale events, brands increase their presence in the media. Frequent mention of the brand in advertising and content related to major sporting events helps to remember it.
2. Affiliation with popular events:
Brands associated with famous tournaments become part of these events in the eyes of the audience. This helps to create a positive image and gives users a sense of trust and involvement.
3. Social engagement:
Facebook instantiation of the brand in discussions and active interaction with users on platforms such as X, Instagram, and Facebook helps keep in touch with the audience and strengthen their loyalty.
Will such promotion methods remain relevant?
Event traffic remains one of the most effective promotion tools in iGaming. Sports and cultural events always arouse great interest among the audience, which makes them an excellent platform for collecting high-quality traffic. With the development of technology and the growing popularity of esports, new opportunities are opening up for the use of event traffic, such as:
1. The increase of the esports audience:
Esports is becoming an increasingly important market segment, attracting a young audience. Bookmakers are actively exploring this sector, offering bets on video game tournaments. This opens up new horizons for using event traffic.
2. Interactive content and virtual reality:
In the future, new content formats such as interactive inserts, virtual reality, or streaming events with the possibility of instant bets may boost event traffic, attracting even more players.
3. Increasing the number of sporting events:
In the future, there will be more and more esports events due to the emergence of new esports disciplines and an increase in the interested audience. This will allow iGaming brands to work with event traffic more often and get more “hot” players.
Conclusion
Through event traffic, iGaming brands not only increase the number of users but also strengthen their presence in the market. Major sporting events, holidays, tournaments, and all high-profile information campaigns provide excellent opportunities to attract new customers and increase the loyalty of the existing player base. That is why not starting to work with event traffic today means losing your money.
If you plan to promote your brand through affiliate marketing or are already doing so, we recommend paying attention to Alanbase, software for creating affiliate programs.
