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SBC Summit Latin America: Strengthening Payment Solutions and Navigating Compliance

August 20, 2024

As Latin American markets move towards the regulation of online gaming and sports betting, brands face the dual challenge of creating a seamless user experience while navigating the complexities of ever-changing regional laws.

The SBC Summit Latin America, which will welcome 4,000 delegates, is set to support these efforts by showcasing cutting-edge payment technologies and trends and offering specialized advice on managing compliance issues through its dedicated session, “Payments and Compliance.”

This specialized educational program will take place on Thursday, October 31, the final day of the leading online gaming and sports betting event in Latin America, held at the iconic Seminole Hard Rock Hotel & Casino in Miami.

Delegates will have the opportunity to engage in discussions about the challenges of creating a seamless payment experience, the critical role of digital identity verification in combating fraud, the dynamics between operators and payment providers, the impact of innovative financial technology, and much more.

The session will kick off with the panel “The Evolution of Payments in LatAm,” which will address the latest trends in financial technology, the integration of digital currencies, and the challenges and opportunities of creating a seamless payment experience for users. This panel will feature prominent payment industry professionals, including Elisa Jordan (CCO, Pronto Paga), Galina Bineva (Commercial Director, OKTO), and will be moderated by Ileana Volpe (Business Development Researcher, Neosurf).

The panel “Leveraging Digital Identity to Combat Fraud in Sports Betting” will delve into how operators can utilize online digital identity verification tools to protect players from fraud. Compliance experts such as Iliana Pineda (Compliance Director, Wplay), Evans Concha (CTO & Founder, Pronto Paga), and Adrián Sánchez (Director, Financial Crime & Compliance, LexisNexis) will discuss how AI-driven identity verification solutions provide fast and accurate identity matches to enhance user conversion, combat fraud, and meet KYC and anti-money laundering standards.

Another key session, “PSPs and Operators: A Collaborative Approach in Brazil,” will explore how payment providers must adapt to support international operators entering the Brazilian market. Experts such as Thomas Carvalhaes (Managing Director, Gr8 Tech), Fernanda Zago (CEO, WE Payments), Martin Lycka (SVP American Regulatory Affairs & Responsible Gambling, Entain), and Leonardo Baptista (CEO, Pay4Fun) will cover how operators and payment providers can best prepare to enter the market, addressing factors such as regulation, user security, and emerging technologies.

The final panel, “New Fintech Regulation in LatAm: Could This Impact the Gaming Industry?”, will explore how emerging fintech regulations could influence market dynamics, investor confidence, and consumer protection. The discussion will highlight both challenges and opportunities, analyzing how online gaming operations need to adapt to new financial protocols and reporting standards in response to these regulatory changes.

In addition to the “Payments and Compliance” conference session, delegates can expand their educational experience with dedicated programs covering leadership, sports betting & media, affiliates & advertising, emerging markets & technology, and lotteries, casinos & online gaming.

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