Aposta Ganha Strengthens LatAm Sports Betting Market Integrity with IBIA Membership
May 14, 2024
Leading Latin American-based sports betting operator Aposta Ganha has joined the International Betting Integrity Association (IBIA), enhancing the association’s presence in the region. The operator, launched six years ago, is aiming for further international growth, notably in Brazil where it will seek a license, a requirement for all sports betting operators to join a monitoring body.
Aposta Ganha will now contribute to IBIA’s world-leading integrity monitoring network, joining over 50 sports betting companies operating over 125 sports betting brands globally. Earlier this year, Aposta Ganha entered the Mexican market with its localized brand, www.apuestagana.mx, and will collaborate with IBIA to combat corruption and match-fixing.
Hugo Baungartner, Aposta Ganha CCO, stated, “We are proud to partner with IBIA, who shares our complete commitment to safeguarding the integrity of sports and the security of betting customers. Through our association, alongside other leading businesses, we are excited to play a key role in contributing to the important work IBIA continues to do.”
Khalid Ali, CEO of IBIA, commented, “IBIA is delighted to welcome Aposta Ganha to our association of leading global sports betting companies. The operator further strengthens our position in the LatAm region and globally. Aposta Ganha’s decision to join IBIA is another vote of confidence in the association and the success of its approach to protect the businesses of its sports betting operator members from corrupt betting practices. Ensuring product integrity is of paramount importance, and we look forward to integrating Aposta Ganha within our monitoring network.”
IBIA is a not-for-profit body without competing conflicts with the delivery of commercial services to other sectors. It is run by operators for operators to safeguard regulated sports betting markets from match-fixing. IBIA’s global integrity monitoring network is a highly effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.
Through IBIA’s monitoring network, it is possible to track transactional activities linked to individual customer accounts. IBIA members generate more than $300 billion in annual betting turnover (handle), accounting for approximately 50% of the global commercial regulated land-based and online sports betting sector, and over 50% for online alone. IBIA recently released a report on the Availability of Sports Betting Products, which includes a focus on the Brazilian market.
According to H2 Gambling Capital, the leading independent authority on global gambling market data, IBIA members are estimated to account for over 60% of the Brazilian remote gambling market. This leading market position will enable IBIA to provide highly accurate analysis and an effective deterrent against betting-related fraud, uniquely positioned to support a crackdown on match-fixing in Brazil and the wider LatAm region.
IBIA’s Q1 2024 report detailed 56 alerts during the quarter. IBIA alerts contributed to investigations and subsequent successful sanctions against 21 clubs, players, and officials in 2023, an increase from the 15 sanctioned in 2022.
