Soft2Bet Strengthens Integrity Monitoring with IBIA Membership in Ontario
Soft2Bet to commence IBIA membership with Ontario rollout before global implementation
May 6, 2024
Soft2Bet, a leading provider of casino and sportsbook platforms, has joined the International Betting Integrity Association (IBIA) and activated its membership in Ontario, Canada, following its licensing in the Canadian province.
Soft2Bet received its Certificate of Registration from the Alcohol and Gaming Commission of Ontario (AGCO) at the end of March. The company’s Ontario-focused brand Tooniebet.com will now feed into IBIA’s world-leading sports betting integrity monitoring platform before a worldwide implementation in the coming months.
IBIA comprises over 50 of the world’s top sports betting and gaming companies, operating more than 125 sports betting brands. Soft2Bet’s decision to join the association further strengthens its internal betting integrity protocols and IBIA’s position as the premier sports betting integrity monitoring body globally.
David Yatom Hay, General Counsel at Soft2Bet, commented: “Soft2Bet is delighted to join IBIA as we enhance our betting integrity monitoring processes and contribute to IBIA’s longstanding efforts in this crucial area. Ontario is a world-class iGaming jurisdiction; it will be the first market where we implement our IBIA membership, and we look forward to deploying the monitoring infrastructure worldwide in all the other markets in which we operate.”
Khalid Ali, CEO of IBIA, said: “Soft2Bet is a very welcome addition to IBIA, further strengthening our presence in the Ontario market. The operator’s decision to join IBIA demonstrates its commitment to utilizing the best integrity protection available for its sportsbook product. The association is delighted to integrate Tooniebet within our integrity monitoring system and looks forward to working closely with Soft2Bet to maintain the high integrity of its sportsbook.”
IBIA is a not-for-profit organization without competing conflicts with commercial services in other sectors. It is run by operators for operators to safeguard regulated sports betting markets from match-fixing. IBIA’s global monitoring network is an effective anti-corruption tool, detecting and reporting suspicious activity in regulated betting markets.
Through IBIA’s monitoring network, it’s possible to track transactional activities linked to individual customer accounts. IBIA members generate more than $300 billion in annual betting turnover (handle), representing approximately 50% of the global commercial regulated land-based and online sports betting sector, and over 50% for online alone.
IBIA recently published a report on the Availability of Sports Betting Products, highlighting Ontario as a leading regulated gambling jurisdiction with an expected onshore channelization for sports betting of 92% in 2024, forecasted to rise to 97% in 2028. IBIA currently represents over 60% of the private sports betting operators licensed in the province. All online sports betting operators licensed in Ontario are required to be part of a betting integrity monitoring body.
IBIA’s Q1 2024 report detailed 56 alerts during the quarter. IBIA alerts contributed to the investigations and subsequent successful sanctioning of 21 clubs, players, and officials in 2023, an increase from the 15 sanctioned in 2022.
