Novusbet at Bis SiGMA Americas: Innovative strategy and expansion in the sports betting market
May 2, 2024 | Exclusive Content
In a recent interview conducted by Digital Gaming News at Bis SiGMA Americas in Sao Paulo, Simone Suppa, Managing Director of Novusbet, shared insights into the company’s market strategy and expansion plans.
Simone Suppa highlighted Novusbet’s position in the market, emphasizing its role as part of the Softquo Group and its consolidated presence derived from years of experience. Novusbet’s focus on the sports betting market revolves around leveraging its existing knowledge and partnerships to solidify its brand and offer innovative solutions to clients.
During the interview, Suppa discussed Novusbet’s partnerships with companies like GameDaddy and Timeless Tech, emphasizing its ability to integrate deeply with external platforms. This integration includes providing essential sports betting solutions and collaborating on tailored solutions based on client demands.
One of Novusbet’s key initiatives is the introduction of a new API-based platform technology, aimed at replacing existing technology and providing a smoother experience for clients and players. Additionally, Novusbet’s focus includes personalized promotions and advanced tools to create an attractive and exciting environment for players.
Regarding market expansion, Suppa highlighted Novusbet’s interest in the vibrant Brazilian market, recognizing its potential and the importance of a regional approach. Novusbet’s strategy includes partnering with local operators and focusing on personalized solutions using technology and data analysis to meet the diverse needs of players.
Enjoy the full interview on our YouTube channel and also check out the “Bis Sigma Americas” Playlist
