Boldplay now live with ALEA
Sought-after software provider teams up with award-winning aggregator in huge new deal
March 19, 2024
Leading developer of premium online casino games, Boldplay, has today announced the completion of a brand-new partnership agreement with Alea that will see its full suite of over 100 titles added to the latter’s ever-expanding portfolio.
With the current Boldplay line-up boasting cutting edge slots like the recently-launched Paddy’s Pints and the heavyweight smash, Brute Force, as well as table games, bingo and keno releases and virtual scratch cards, the deal will enable the provider to connect with new players around the globe while also helping Alea significantly broaden the range of titles it supplies to operators.
Boasting a catalogue of well over 10,000 releases, Alea is considered to be one of the industry’s premier casino game aggregators and has many awards to prove it.
Launching in 2019, Boldplay has carved out an equally formidable reputation in iGaming thanks in no small part to its engaging games, rewarding jackpots and signature free spins features. Resonating with both players and operators alike, the provider is currently certified to distribute games in the UK, Malta, Gibraltar, Isle of Man and Portugal, with more jurisdictions soon to follow.
As such, this meeting of two prominent industry players comes as great news for any online casino platforms that use Alea for their game aggregation needs, with operators now able to offer customers the hottest Boldplay titles without needing to update their existing integration.
Speaking on the new partnership with Alea, Boldplay Commercial Director, Gary Francis, said: “With well over 10,000 releases in their current line-up and multiple awards already under their belt, there can be no doubt that Alea are one of the iGaming industry’s top aggregators and we feel very honoured that they’ve now chosen to add Boldplay games to their prestigious portfolio.
“It goes without saying that such a high-profile collaboration will further Boldplay’s efforts to ensure our games are seen by as many players in as many markets as possible, but from an operator’s perspective, I think our titles will really help them increase engagement as they introduce users to a unique range of themes and features they won’t find from any other provider.”
