3ET makes esports betting move with PandaScore
Sportsbook operator integrates provider’s industry-leading esports Odds feed as it looks maximise potential of fast-growing vertical
February 12, 2024
PandaScore, the leading provider of esports betting odds, data and products, has put pen to paper on a deal with Eurasia Sports Limited, the owner and operator of 3ET.
3ET has been built for bettors and is one of the world leaders in football and US sports betting. The deal with PandaScore marks its first move into esports betting.
Under the deal, PandaScore will provide 3ET with its award-winning Odds feed for three of the biggest esports – CS, Dota2 and LoL.
PandaScore’s Odds feed is powered by sophisticated models backed by a team of experienced esports traders, with specialist traders for each game.
3ET’s move into the world of esports betting comes at an exciting time for the sector, which continues to ride a steep upward growth trajectory.
Back in October last year, PandaScore passed a significant milestone of €1billion in esports bet volume with more and more operators now wanting in on the action.
Dasha Kirilishina, Senior Sales Manager at PandaScore, said: “We are super excited to be working with the 3ET team to help launch its esports offering to players.
“This is an established sports betting brand with a large and loyal player base that will undoubtedly relish the opportunity to bet on the biggest esports contests taking place across the world.
“Our Odds feed allows operators such as 3ET to offer the widest selection of markets and the best odds while ensuring esports betting delivers the returns they need.
“For 3ET, the roll-out of our esports Odds feed also presents an opportunity to engage esports fans and bettors and encourage them to engage with the brand for the first time.”
Robert Cruickshank, Director of 3ET, added: “We see tremendous potential for 3ET in the esports betting space and with PandaScore providing our odds, we are confident we can deliver the experience that esports bettors are seeking.
“We look forward to working closely with PandaScore to maximise the opportunities on the table and to continue to deliver a world-class betting experience to our players.”
