SIS expands Asian Content offering with Premium Hourse Racing from Korea

January 29, 2024

Sports Information Services (SIS), a leading provider of 24/7 betting services, is delighted to announce a groundbreaking agreement with the Korea Racing Authority to enrich its Live Racing content with premium horse racing fixtures from Korea.

Under the terms of this landmark deal, SIS will deliver 202 fixtures annually from renowned racing tracks in Busan and Seoul, adding an impressive 1800 races to its global portfolio. This strategic move aims to enhance the betting experience for operators worldwide, presenting them with top-class racing action from a highly regarded racing territory. The inclusion of Korean horse racing will also provide increased betting opportunities, with race times thoughtfully complementing existing content from Australia.

This collaboration marks the latest stride in SIS’s commitment to optimizing global coverage. Over recent months, SIS has expanded its international footprint by incorporating racing content from Australia and South Africa. The addition of Korean racing further solidifies SIS as a leading provider of diverse, high-quality racing content on a global scale.

SIS’s 24/7 Live Betting Channels offer an end-to-end solution, providing live coverage of the world’s most significant horse racing events. The comprehensive service includes live-streamed pictures, data, on-screen graphics with betting triggers, and an extensive range of markets and prices, ensuring a seamless and engaging betting experience for users.

Conall McSorley, Head of International Horse Racing, EMEA at SIS, commented:

“Korea has long provided quality racing, and by enhancing our content offering to include fixtures from Busan and Seoul, we are providing operators and their customers with the broadest range of betting opportunities from around the world. SIS is very familiar with the Korean racing product, and with our specialist traders pricing markets, we are sure that both operators and bettors will respond positively.”

SuHyeong Lee, Head of International Races and Relations at the Korea Racing Authority, added:

“SIS is renowned throughout the industry for delivering the best international racing content, and we are thrilled to be able to expand the visibility of our racing through this deal. We firmly believe this will successfully widen the popularity of horse racing from Korea and are sure that our offering will be well received globally.”

With this partnership, SIS continues to set new standards in the global betting industry, delivering premium content that enhances the betting experience for operators and punters alike.

Source: https://www.sis.tv/sis-expands-asian-content-offering-with-premium-horse-racing-from-korea/