SIS Expands Esports Offering with Playtech Partnership
January 9, 2024
SIS, a global provider of innovative gaming solutions, has recently announced a significant agreement with Playtech, the world’s largest online gaming software supplier. The deal involves the provision of SIS’s end-to-end esports betting product, Competitive Gaming, through Playtech’s extensive online and retail sports betting platforms.
Under this agreement, Playtech will gain access to the entire library of Competitive Gaming content, featuring over 150,000 annual events spanning ebasketball and esoccer contests among skilled gamers. This collaboration builds upon the existing partnership where SIS supplies racing and numbers products to Playtech, marking a strategic move in SIS’s pursuit of strengthening relationships with leading platforms in the gaming industry.
The Competitive Gaming solution, developed entirely in-house, emphasizes integrity and has demonstrated its ability to deliver superior margins consistently. With 24/7 availability and a wide range of events, it is expected to significantly enhance Playtech’s content portfolio. Playtech, renowned for providing cutting-edge content and solutions to leading operators in the gaming sector, is poised to benefit from the addition of esports offerings.
This agreement further solidifies SIS’s position as a prominent supplier in the event-based esports betting space, following successful integrations with other industry leaders such as bet365 and Betsson. Notably, SIS Competitive Gaming stands out as the only esports product in the market to receive the Esports Integrity Commission’s Gold Standards, ensuring unmatched levels of integrity and safety in the esports betting industry.
Andy Kelly, Head of Commercial Partnerships at SIS, expressed enthusiasm about the strengthened collaboration with Playtech. He highlighted that Playtech customers will now have access to SIS’s market-leading esoccer and ebasketball contests, characterized by high competitiveness, attractive margins, and unwavering integrity. The product is set to be launched both online and via Playtech’s self-service betting terminals (SSBTs), providing a comprehensive experience with full data and streaming capabilities.
This strategic partnership aligns with the growing significance of esports in the gaming industry and positions both SIS and Playtech to capitalize on the increasing demand for diverse and engaging betting options in the esports realm.
