SIS and Inspired Entertainment Elevate Virtual Racing Experience with Upgraded 49’s Products
December 4, 2023
SIS, the renowned provider of end-to-end products and services for the betting and gaming industry, is excited to announce a significant enhancement to its longstanding partnership with Inspired Entertainment (NASDAQ: INSE). The collaboration will introduce five newly upgraded virtual horse and greyhound racing products, aiming to revolutionize the betting experience for users across the UK and Ireland.
The integration of Inspired’s cutting-edge technology with 49’s content will bring forth an array of improvements, offering bettors in shops superior graphics and race simulations. Races from iconic tracks including Portman Park, Sprint Valley, Steepledowns, Brushwood, and Millersfield will feature prominently. Additionally, all historical results and race forms will continue to be available on the 49s.co.uk platform.
The collaboration will showcase Inspired’s customized 49’s branding and content, providing operators and bettors with a truly immersive experience. This agreement marks the next step in the longstanding partnership between SIS and Inspired, with 49’s having been the first brand to launch Inspired’s virtual products over two decades ago.
Over the past year, SIS-owned 49’s has witnessed substantial growth, with new platform and customer partnerships going live. These initiatives provide access to a high-quality portfolio of live number draw products, including the popular 49’s twice daily draw, 39’s, and Fast 15’s.
Inspired Entertainment, a global leader in delivering content, technology, hardware, and services for regulated gaming, betting, lottery, social, and leisure operators, operates in 35 jurisdictions around the world.
Jessica Mills, Head of Product Proposition at SIS, expressed her enthusiasm for the partnership, stating, “We take great pride in delivering outstanding content to bettors, and this will significantly improve the experiences across our virtual horse and greyhound racing content.”
Steve Rogers, Chief Commercial Officer of Virtual Sports at Inspired Entertainment, added, “The relationship we have with SIS has gone from strength to strength, spanning over two decades, and we are delighted to deliver the next phase of our partnership. The roll-out of more innovative virtual content for audiences will result in increased engagement with our products.”
With this new agreement, SIS and Inspired Entertainment are set to elevate the virtual betting experience, providing customers in betting shops across the UK and Ireland with an enhanced and immersive gaming experience.
