SIS brings high- quality international live racing content to Poland with Betters
October 23, 2023
SIS, one of the leading global providers of live racing content, is pleased to announce the successful launch of its industry-leading horse and greyhound racing content in collaboration with the Polish operator, BETTERS. This exciting partnership further expands SIS’s reach into Eastern Europe, providing Polish bettors with access to high-quality racing content from around the world.
The launch of this exciting live racing content allows BETTERS customers to enjoy a wide range of top-class events in the United Kingdom and Ireland, as well as thrilling international meetings in locations as far-reaching as Latin America, Saudi Arabia, Australia, and the United States. Additionally, greyhound racing enthusiasts will also benefit from exclusive races in the UK, Ireland, and Mexico.
SIS’s live betting content is available 24/7, with over 76,000 live racing events supplied annually. This offering includes live streaming, data, on-screen graphics with betting triggers, and a wide range of markets and odds to provide seamless betting experiences.
In the words of Łukasz Łukasik, Product Manager at BETTERS: “We aim to serve our loyal customers with the widest range of high-quality betting opportunities around the clock. With the launch of SIS’s leading racing portfolio, we are providing exactly that while further strengthening our position as one of Poland’s online sportsbooks.”
Bartlomiej Michalek, Commercial Director of SIS for the UK and Europe, also shared his thoughts on this collaboration: “As we continue to expand across Eastern Europe, new partnerships like this with BETTERS will be vital in getting our product in front of new audiences. This launch once again illustrates our ongoing commitment to delivering cutting-edge 24/7 content to operators in the region that generates revenue.”
With this partnership, SIS demonstrates its ongoing commitment to bringing the exciting world of live racing to a global audience and remaining a leader in the betting industry worldwide. Racing and betting enthusiasts in Poland now have access to top-quality racing content, thanks to this exciting alliance between SIS and BETTERS.
