October 3, 2023
The inaugural edition of SBC Summit Rio is set to captivate over 2,000 delegates with a deeply Brazil-focused conference agenda, offering top executives an unparalleled insight into the local market.
This gaming and betting event for Brazilian high-level executives is the latest addition to SBC’s event lineup and will take place from March 5 to 7, 2024, at the luxurious 5-star Windsor Barra Hotel in Rio de Janeiro.
As sports betting is on the verge of regulation in Brazil, the population of over 200 million across the country presents exceptional opportunities for brands looking to operate in this region. SBC’s entry into Brazil promises to significantly enrich delegates’ market knowledge and provide access to a crucial network of key stakeholders to support their expansion efforts.
Rasmus Sojmark, CEO and founder of SBC, stated, “The conference agenda, featuring leading regional experts, serves as a gateway for delegates to harness a wealth of information, strategies, and best practices.” He further noted, “The Brazilian market, known for its dynamism and complexity, presents unique challenges and opportunities. Therefore, it is crucial that we provide delegates with insights into industry fundamentals, ensuring they can navigate this market with confidence and achieve success.”
More than 100 expert speakers will participate in the event, including prominent figures such as Xabier Maribona (CEO, Grupo Reabet), Andre Gelfi (Director, Brazilian Institute of Responsible Gambling – IBJR), Thomas Carvalhaes (General Manager, VaiDebob), Tiago Gomes (Partner, Ambiel Advogados), Fellipe Fraga (Chief Business Officer, EstrelaBet), Paula Young (Director of Commercial Activations and International Relations, SAF Botafogo), Rafael Ganem (Commercial Director, SAF Botafogo), and many others.
The conference agenda will span the two main days of the event and will be divided into six distinct themes. The first day will feature the Leaders session and the Innovation in Marketing session. The second main day will focus on Sports and Media, Innovation in Technology, Compliance, and Innovation in Sports Betting.
The Leaders session will reflect on the early months of the Brazilian market and hypothesize about its future up to 2024. Topics will include innovations in customer experience and emerging technology in the region, guidance for brands seeking to maintain their identity while localizing in the country, the collaborative relationship between operators and regulators to safeguard players, opportunities for startups in Brazil, and more.
The Innovation in Marketing session will analyze the myriad of advertising strategies that brands can implement for a successful entry into the region, taking into account the complex local regulations, localized marketing partnerships and strategies, the rise of influencer marketing, and methods for using chat-based applications like WhatsApp, along with a dedicated panel of Affiliate Leaders.
The Sports and Media session will showcase how the successful coalition of these two areas can help drive growth in the region, exploring the perfect partnership between gambling companies and sports organizations and the latest strategies to ensure integrity within Brazilian sports.
The Innovation in Technology session will focus on emerging technology and its role in the Brazilian market’s innovation, addressing advances such as virtual reality and artificial intelligence revolutionizing sports betting, the digitization of lotteries, and strategies that regional payment providers must adopt in preparation for international operators.
The Compliance session will discuss the regulatory complexities facing the region, delving into the clash between federal and state licenses and the potential challenges physical casinos may face if regulated.
Finally, the Innovation in Sports Betting session will examine recent developments in the sector, such as the ongoing success of esports in the region and methods that operators can implement to successfully offer micro-betting options to Brazilian players.
Sojmark concluded, “From technological innovation to regulatory intricacies, the agenda covers it all. We look forward to equipping delegates with a comprehensive understanding of the region and presenting them with the opportunity to become key players in shaping the future of this burgeoning market.”
Interested parties can visit the website today and purchase their Super Early Bird tickets at a discounted price of 1500 reais.
Sources: https://sbcnoticias.com/sbc-summit-rio-agenda-2024/
