August 17, 2023 | Article
Pragmatic Play, a current leading provider of multi-vertical content for the iGaming industry, is celebrating the anniversary of one of its proudest accomplishments to date: the establishment of its Latin American hub.
A region with a lot of potential and a committed executive
Reflecting on the remarkable year of 2020, during which this project was launched with the intention of delivering content for an audience eager for entertaining slot products, it has been an intense three years.
Its success has been founded in many things, but there were three key determining factors at the start: a territory that projected to be of extreme value to the iGaming community, a determined, driven company, and an executive in Victor Arias that was committed to seeing LatAm develop an entertainment culture at the level of the highest global standards.
From one to fifty: a team growing at the speed of its offerings
Just by observing the provider’s growing offering, it is clear that when it comes to Pragmatic Play, limits do not exist. The outstanding global brand, with the highest volume of content creation, has also successfully multiplied its operations team in the Latin American market.
What started as a plan in the hands of a single person is now a reality that grows each day and positions Pragmatic Play LatAm as the provider with the most extensive localised team on the continent. Fifty dedicated professionals, ten countries united by a common goal, and an important organisational structure make Pragmatic Play LatAm a blend of cultures, knowledge, experiences, and opportunities.
Innovation as a standard-bearer
There is no doubt about the excellent receptiveness of Pragmatic Play’s multi-product offering. Across the globe, its wide range of entertainment entices both audiences, captivating them with its unique sense of innovation and transformation.
Whether inspired by timeless classics, revisiting vintage ideas, turning a simple mechanic into a promise of great winnings, blending traditional elements with disruptive ones, or creating a completely new concept, Pragmatic Play has managed to bring its innovative proposals to Latin America, finding a place among an audience that is fascinated with each addition.
But innovation is not exclusive to its titles. This year, the LatAm Hub has drawn attention with its dynamic communication concept, sharing the journey of a series of missions and reflecting its identity, involving the most iconic characters from its offerings.
In this way, it transforms classic participations in events into an attractive itinerary that has led insiders and outsiders to embrace the idea with enthusiasm, joining these missions led by the iconic Spaceman, the protagonist of the brand’s first crash game, which won the hearts of Latin Americans.
The great favorite of the continent
Among the achievements that Pragmatic Play celebrates today in Latin America is its ambition as a provider: to make its brand, products, services, and interactions the favourites in the region.
Large, medium, or small operations; classic or modern websites; users from rural areas or cosmopolitan cities; all united under the same unspoken motto: to have fun.
Making responsible gaming a commitment at every moment has earned Pragmatic Play a significant increase in followers and operators who choose the supplier not only for the quality of its games but also clear purpose of delivering entertainment in a unique way. Undoubtedly, a factor that makes Pragmatic Play a standout brand in this region that values human connections.
Educating the market: the foundation of their corporate philosophy
The fact that Latin America is a growing territory going through a process of maturity and professionalisation is not new. However, what stands out is how Pragmatic Play has capitalised on it, taking advantage of every meeting, every talk, every public appearance, to contribute to regional growth.
It seeks to create environments for personal and professional development, sharing its updated vision. Numerous participations in panels and conferences, openness to share its experiences in various interviews and publications, as well as a willingness to provide knowledge on essential topics for the evolution of a market that still has a long way to go.
A 2022 marked by fire and a 2023 seeking to overcome it
In the three years of Pragmatic Play LatAm’s activity, 2022 was undoubtedly one that stood out. A period in which the provider saw significantly increased participation in events and conferences, won multiple awards, achieved its localisation and expansion goals, it surpassed targets in exposure and brand recognition, and had titles that climbed to the top of the most played list.
But 2023 is not set to fall behind. It is shaping up to be another year in which each day writes a new chapter of changes, progress, and evolution. The story of Pragmatic Play LatAm officially began in June 2020 and has since demonstrated that its project is a true success, benefiting the entire industry and becoming the emblem of dozens of professionals.
