May 23, 2023
With SBC Toronto around the corner, and more iGaming professionals beginning their journey’s to Canada, it’s important to ensure you’re meeting the right people with the right products for you, and guarantee that you’re speaking with industry experts that know Ontario’s betting landscape and are willing to adapt as it changes over time.
With Altenar, a sportsbook solutions provider, operators can be well-assured that their chosen sports betting solution will come well-equipped with official data providers, tier-one technologies, global content and much more! Book a meeting with Altenar’s award-winning team at this year’s SBC Toronto and ensure you’re beginning your Ontario operations with success in mind!
This article will briefly discuss Ontario’s legal landscape and how partnering with Altenar can ensure the security of your product and services, as well as increase player acquisition and retention.
Let’s begin!
Regulation & Ontario – A Standout Betting Landscape
Entering betting and iGaming landscapes can be difficult, and often, this period of ensuring your product and offering meets the standards of any given regulatory body can be a stressful time.
However, with sportsbook solution providers like Altenar, many operators can be rest assured that all electronic and compliance necessities have been met. With a host of global territories, some being famous for the strong regulatory frameworks (UK, Italy, Spain … ) Altenar is the perfect pairing for operators looking to enter highly-regulated markets, and you can find more on the provider’s success stories by clicking here.
So, what must a sportsbook software provider and any iGaming venture wishing to enter the Canadian betting market have in order to operate within the law?
Let’s take a look …
The AGCO offer two types of certification for operators and providers, and they explain how you must qualify and represent yourself, here is a an extraction from the AGCO website:
- Gaming-Related Supplier – Manufactures
A person that manufactures, provides, installs, tests, maintains or repairs gaming equipment or who provides consulting or similar services directly related to the playing of a lottery scheme or the operation of a gaming site. - Gaming-Related Supplier – A person that provides, installs, tests, maintains or repairs gaming equipment or who provides consulting or similar services directly related to the playing of a lottery scheme or the operation of a gaming site.
The AGCO notes that each application will be considered on an individual basis and this process is a must if an operator or provider wishes to enter Ontario’s market.
- You are manufacturing (e.g., software or hardware) or providing a service.
- Your goods or services are directly related to the playing of a game or the operation of a gaming site,
- Platform providers.
- Suppliers that manufacture, develop, provide and/or run games and game systems.
- Customer electronic wallet providers.
- Odds makers.
- Sports integrity monitoring organisations.
- Independent Test Labs.
To apply for an AGCO licence you must have the following documents:
- Supplier Application
- Personal Disclosure for individuals identified below
- Entity Disclosure (if applicable)
- Regulatory fee
- Supporting documents (as applicable)
For many iGaming operators the benefits of highly-regulated markets are inordinate, especially inside betting landscapes that are largely untapped. If you’re looking to enter Ontario’s betting market, then book a meeting with Altenar at this year’s SBC Toronto to begin your sports betting journey with your best foot forward.
