The partnership brings DATA.BET’s full sportsbook solution to the SportsDey platform, combining trading, risk management, customisation and player engagement features.
A full sportsbook solution for the African market
DATA.BET is expanding its presence in the African market through a new partnership with SportsDey, a digital entertainment platform that is already live with the company’s full sportsbook solution through an iFrame integration.
The cooperation allows SportsDey to access sportsbook infrastructure without having to build its own trading and risk management systems. The solution includes Managed Trading Services (MTS), providing 24/7 odds, alongside DATA.BET’s Risk Management capabilities.
The partnership also includes a Single Page Application (SPA), giving SportsDey the flexibility to customise visual elements of the sportsbook according to its brand identity.
Sports coverage and customisation
DATA.BET’s offering combines esports, traditional sports and virtual sports, covering more than 100 disciplines, 3,000 betting markets and 100,000 events per month.
The company also reports more than 90% market uptime, while the solution includes a range of tools designed to expand the user betting experience.
These include Bet Builder, which allows players to combine multiple selections from the same match into a single bet, as well as widgets that bring live data and visuals directly into the operator environment.
The package includes Pitch Tracker, Scoreboards and Sports Widgets, with the latter supported by Genius Sports, alongside engagement features such as Hot Bundles, Bet Boost and Picture-in-Picture.
Supporting SportsDey’s growth
For DATA.BET, the partnership with SportsDey forms part of its approach to expanding its offering across Africa through a solution covering multiple aspects of the sportsbook experience, from trading and risk management to the player-facing interface.
Otto Bonning, Head of Sales at DATA.BET, highlighted the opportunity to bring DATA.BET’s full solution to the African market, while Ajimuda Timilehin, Head of Marketing at SportsDey / Halla Gaming Ltd., said the company’s technology and sports data expertise complement SportsDey’s vision of delivering engaging sports experiences to its growing user community.
