The Mexican presenter and actress stars in “Make It Epic,” the company’s latest campaign in the country.
Codere Online, an online gaming operator with a presence across Spain and Latin America and part of Grupo Codere, has appointed Galilea Montijo as its new brand ambassador in Mexico, strengthening the company’s marketing and communications strategy in the market.
Galilea Montijo is one of Mexico’s best-known television personalities, with an extensive career as an actress, presenter and model. Her popularity, approachable personality and communication style will allow Codere Online to connect with new audiences and expand the brand’s presence beyond its traditional focus on sports.
As part of the partnership, Montijo stars in “Make It Epic,” Codere Online’s latest campaign in Mexico. Using humor, the campaign highlights how entertainment and gaming moments can be experienced in a more emotional and exciting way with Codere.
Getting closer to audiences
Montijo’s appointment will allow Codere Online to strengthen its connection with Mexican audiences and reach a broader range of profiles, including people who are not necessarily connected to sports or football.
The company is therefore working with a widely recognized figure in Mexico to expand the reach of its marketing initiatives and build a stronger connection with local audiences.
According to Carlos Sabanza, Director of Sponsorships and Public Relations at Codere Online, the partnership represents an opportunity to further strengthen the company’s presence in Mexico.
“We are delighted to welcome Galilea to the Codere family. Her strong connection with Mexican audiences and her credibility make her the ideal ambassador to continue strengthening our brand in Mexico, expand the reach of our marketing initiatives and bring our entertainment offering closer to new audiences.”
The partnership will be featured across Codere Online’s various channels and social media platforms.
In the campaign’s latest creative assets, Galilea Montijo stars in “Make It Epic,” highlighting Codere Online’s casino and bingo offering.
