The newly created role aims to strengthen client management, commercial coordination and cross-market collaboration.
Playson has appointed Denys Koshel as its first VP of Commercial Partnerships, a newly created role designed to bring account management and emerging markets leadership together under one strategic function.
Koshel has been with Playson for nearly 11 years and most recently served as Head of Emerging Markets. In his new role, he will report directly to Chief Commercial Officer Ben Wood.
The appointment aims to provide operators with more connected, data-driven and responsive commercial support, while improving campaign coordination, decision-making and market-specific recommendations.
Koshel said his focus will be on combining market expertise, data, AI-driven insights, promotional planning and automation to help partners make better decisions and maximise the value of Playson’s portfolio.
