The inaugural event will bring together more than 4,000 industry professionals for three days of conferences, exhibitions, networking and business opportunities across North America’s rapidly expanding gaming sector.
SiGMA Group will launch the first edition of SiGMA North America 2026 in Mexico City, expanding its footprint across the Americas with an event designed to connect the leading voices in iGaming, technology and digital innovation.
Over three days, attendees will experience a comprehensive programme featuring expert-led conference sessions, interactive panels, a cutting-edge exhibition floor and extensive networking opportunities, bringing together operators, affiliates, suppliers, investors, regulators and technology providers from across the region.
A business-focused industry gathering
SiGMA North America will offer a premium event experience featuring an official opening celebration, two full conference days, networking tournaments, sporting competitions, VIP lounges, dedicated networking areas and comfortable chill-out spaces.
The agenda will also include a Startup Pitch Competition, prestigious industry awards, a charity auction supporting meaningful causes and exclusive networking dinners aimed at creating valuable business relationships.
More than 4,000 industry professionals expected
The summit is expected to welcome over 4,000 delegates, including more than 1,000 operators, 850 affiliates, 150 exhibitors and sponsors, and 150+ expert speakers.
With 46% of attendees holding C-level positions, the event will provide direct access to senior decision-makers, creating exceptional opportunities for strategic networking and business development.
Complimentary VIP experience for operators
Eligible casino operators will be able to benefit from complimentary VIP Passes, including concierge services, priority registration, exclusive networking dinners, personalised recommendations and dedicated on-site support throughout the event.
Mexico City takes centre stage
By launching in Mexico City, SiGMA North America will place a strong focus on the Spanish-speaking gaming markets across North America while complementing SiGMA South America in Brazil, which serves Portuguese-speaking markets.
As Latin America’s second-largest economy and a strategic gateway between North and South America, Mexico City offers an ideal environment for investment, innovation, regulatory dialogue and international business expansion.
A market with significant growth potential
Mexico’s online gambling industry continues to demonstrate strong momentum, with the market projected to grow from USD 1.75 billion in 2023 to approximately USD 3.53 billion by 2030, driven largely by the rapid expansion of the online casino segment.
Meanwhile, the country’s land-based casino industry remains resilient, with Mexico City serving as one of the nation’s leading gaming hubs.
As regulation continues to evolve and digital adoption accelerates, Mexico offers substantial opportunities for operators, affiliates, suppliers, investors and technology providers seeking to establish or expand their presence in one of the fastest-growing gaming markets across the Americas.
