Supplier strengthens its position in Brazil’s regulated iGaming market by bringing RubyPlay Studio and Koala Games content to one of the country’s leading operators.
RubyPlay, a provider of premium gaming content and platform-level engagement tools for the global iGaming industry, has expanded its partnership with global operator bet365 into Brazil, reinforcing its growth strategy across one of Latin America’s fastest-growing regulated gaming markets.
As part of the agreement, bet365 players in Brazil now have access to a selection of high-performing titles from RubyPlay Studio and Koala Games, further enhancing the operator’s casino offering with localized content tailored to Brazilian player preferences.
The rollout includes popular RubyPlay Studio titles such as Brilliant Gems, Gummy Giga Match®, and Go High® Panda, alongside Koala Games releases including Voltage Blitz® Rapid and Voltage Blitz® Vortex, one of the studio’s fastest-growing game series.
The agreement highlights the strength of RubyPlay’s studio-based ecosystem, allowing operators to access a broad portfolio of content through a single integration while also benefiting from additional in-house studios as the ecosystem continues to expand.
The Brazilian launch builds on the successful collaboration between RubyPlay and bet365 in Spain’s regulated market and represents another important milestone in the companies’ growing global partnership.
Brazil remains a strategic market for RubyPlay, which continues to expand its footprint through partnerships with leading operators and a content portfolio designed around local player preferences.
Dima Reiderman, Chief Commercial Officer at RubyPlay, said:
“Expanding our partnership with bet365 into Brazil marks another milestone in our Latin American growth and reflects the strength of our relationship with one of the industry’s leading brands. bet365 is widely recognised as one of the best-performing operators in Brazil’s regulated market, making this expansion a significant step in our ongoing collaboration.
What differentiates RubyPlay is our ability to offer operators far more than a traditional content catalogue. Through our studio-based ecosystem, partners gain access to a wide range of market-specific content and player experiences. With bet365, this means delivering a diverse and localized portfolio, from established RubyPlay favourites to innovative Brazilian titles developed by Koala Games, all designed to perform in a highly competitive regulated market.”
A bet365 spokesperson added:
“This expansion builds on our existing relationship with RubyPlay and extends its studio-based content ecosystem into Brazil.
The breadth of content available through the supplier, combining proven player favourites with the creativity of studios such as Koala Games, enables us to continuously evolve our casino offering for Brazilian players while maintaining a steady pipeline of new releases in an increasingly competitive regulated market.”
