As Brazil continues to strengthen its position as one of Latin America’s most dynamic gaming markets, GAT Official Launch Brasil 2026 will gather regulators, operators, investors, industry associations, and technology providers on July 29–30 at the Jockey Club of São Paulo to discuss the key opportunities and challenges shaping the country’s regulated gaming landscape.
The event will focus on some of the industry’s most pressing topics, including market supervision, sports integrity, responsible gaming, B2B licensing, the PL 2234 bill for land-based casinos, prediction markets, and the future of Brazil’s federal lottery system.
A high-level gathering of industry leaders
The conference will feature the GAT Brasil Ambassadors, a distinguished group of experts supporting the official launch of Gaming & Technology Expo in Brazil. Among them are Alex W. Pariente, Chair of GAT Official Launch Brasil 2026 and Founder of Pariente Advisory, alongside Neil Montgomery, Liliana Costa, Bárbara Teles, Ricardo Magri, Plínio Augusto Lemos Jorge, Bruno Omori, Amilton Noble, Sávio Prado, Iuri Castro, Georges Didier, and Hugo Leite, who will moderate discussions and participate alongside government representatives and business leaders.
José Aníbal Aguirre, Founder and CEO of GAT Events, highlighted the importance of expanding into Brazil.
“We are thrilled to bring GAT to Brazil, a project we have envisioned for many years. The industry’s support has been extraordinary, and we look forward to celebrating this new chapter while building the future of GAT Expo Brasil together.”
Alex W. Pariente summarized the current moment of the Brazilian market:
“Brazil is no longer debating whether it will have a regulated market. The conversation has shifted to how attractive that market will be for investment. Legalization was the milestone; investability is now the real challenge.”
Liliana Costa, LATAM Director at World Gaming Business, also emphasized the importance of supporting the event as Media Partner.
“Brazil is experiencing a defining moment in building a regulated, responsible, and sustainable gaming ecosystem. Our commitment is to provide specialized coverage and an international platform to amplify the conversations shaping the industry’s future.”
A comprehensive agenda focused on Brazil’s regulated market
The main conference will take place on July 30, beginning with registration at 1:00 p.m., followed by conference sessions from 2:00 p.m. to 6:45 p.m., before concluding with a networking cocktail reception.
The opening session will be led by José Aníbal Aguirre and Liliana Costa, while Alex W. Pariente will present an overview of Brazil’s gaming market during the second half of 2026, examining regulatory developments, the FIFA World Cup’s impact, and the outlook for the PL 2234 land-based casino bill.
Throughout the afternoon, attendees will explore seven key discussion panels covering:
The transition from regulation to effective market supervision.
The FIFA World Cup’s impact on sports integrity, advertising, and responsible gaming.
B2B licensing and the technological infrastructure supporting regulated gaming.
Integrated resorts and the opportunities surrounding PL 2234.
The future of land-based casinos and omnichannel gaming.
Prediction markets and their regulatory future across Latin America.
Brazil’s federal lottery framework and the role of state and municipal lotteries.
Building relationships for the future
The event will conclude with a networking cocktail bringing together authorities, operators, suppliers, associations, and investors to strengthen partnerships and create new business opportunities.
With a strong focus on regulation, innovation, and sustainable growth, GAT Official Launch Brasil 2026 aims to become a key platform for discussing the future of one of Latin America’s fastest-growing regulated gaming markets.
