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Novusbet is preparing to participate in Peru Gaming Show (PGS) 2026, one of the leading gaming industry events in Latin America, where it will officially unveil the latest evolution of its technology platform: the new and enhanced Novusbet Backoffice.
The company will use its presence in Lima to showcase a solution designed to provide operators with smarter, more efficient, and data-driven management capabilities, reinforcing its commitment to innovation and the continued growth of the Latin American market.
The new version of the Backoffice has been developed to deliver a comprehensive view of player behavior throughout the entire customer lifecycle. Through advanced User Journey tracking features, operators can analyze every stage of the player experience, from registration and activation to retention, reactivation, and long-term loyalty.
One of the platform’s key differentiators is the introduction of new gamification tools, enabling operators to create more dynamic and personalized experiences through missions, challenges, rewards, loyalty programs, and campaigns tailored to different player profiles. These features are designed to increase engagement, strengthen retention, and maximize marketing performance.
Innovation also comes through the integration of Artificial Intelligence. The new AI-Powered Smart Segmentation functionality enables operators to identify player groups based on behavior, preferences, activity levels, player value, and risk indicators. By leveraging this technology, operators can create more precise campaigns, deliver highly relevant promotions, and make strategic decisions based on real-time data.
With this launch, Novusbet combines automation, business intelligence, and advanced management tools within a single environment, simplifying operators’ daily operations while helping them deliver increasingly personalized gaming and betting experiences.
Participation in PGS 2026 represents a strategic opportunity to present these innovations to the regional market and further strengthen the company’s presence in Latin America, a region that continues to demonstrate significant growth potential for the gaming industry.
Attendees will have the opportunity to explore the platform’s new capabilities firsthand by visiting Novusbet at booths 11, 12, 13, and 14 during the event.
Novusbet’s participation at PGS 2026 will be led by its senior management team, headed by Simone Suppa, Managing Director, who will present the company’s growth strategy for Latin America. He will be joined by Domenico Mazzola, Business Development Consultant, who will showcase the new Backoffice functionalities and discuss the opportunities the platform offers to operators across the region.
With a vision centered on innovation, automation, and business intelligence, Novusbet arrives at PGS 2026 with the goal of helping operators better understand their players, optimize performance, and build more engaging and profitable digital experiences.
