Tuesday, May 12 2026

Pragmatic Play Signs Strategic LatAm Agreement with Black Label

Partnership expands access to Pragmatic Play’s multi-product portfolio across regulated Latin American markets

Pragmatic Play, a leading content provider to the iGaming industry, has announced a new strategic agreement with Black Label to strengthen its presence across regulated Latin American markets.

As part of the partnership, Pragmatic Play’s premium portfolio, including Slots, Live Casino, and Virtual Sports, will be integrated into the Black Label platform, enabling regulated operators throughout the region to seamlessly access the supplier’s content offering.

Titles already available to Black Label partners include multi-award-winning slot games such as Gates of Olympus and Sugar Rush, alongside popular crash games including High Flyer and Spaceman.

Black Label positions itself as a complete online gaming experience platform, designed to support both the launch and scaling of online casinos. Built with a deep understanding of Latin American players and fully offered in Spanish, the platform delivers locally aligned solutions tailored to one of the industry’s fastest-growing regulated markets.

Victor Arias, Vice President of Latin America at ARRISE and a key strategic partner to Pragmatic Play, said:

“Latin America remains one of the most dynamic and fast-growing regions in the industry, and partnering with Black Label allows Pragmatic Play to further expand its reach across the market.

Combining Pragmatic Play’s award-winning content with Black Label’s locally aligned platform to support operators and players throughout the region is another positive step that further strengthens Pragmatic Play’s position in Latin America.”

Roberto González, General Manager at Black Label, added:

“Pragmatic Play is a globally respected supplier, and integrating its multi-product portfolio marks a major milestone for Black Label.

Our platform was built specifically to meet the needs of Latin American operators, and adding Pragmatic Play’s high-performing content further enhances the value we deliver to our partners.”

The agreement reinforces Pragmatic Play’s ongoing expansion across Latin America and highlights the growing importance of localized solutions and premium gaming content within the region’s regulated ecosystem.

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