Betshield Responsible Gaming, a pioneer in the development of technological solutions focused on player protection and behavioral monitoring in online betting, has announced a strategic alliance with Elizabeth Leiva Goycochea, CEO and founder of CGS Events, to support the company’s expansion across Latin America and the Caribbean.
The announcement follows two recent strategic moves by the company: the formalization of a partnership with CGS Events that places Responsible Gaming at the center of all events organized by the company throughout the year, and the appointment of Amilton Noble as Advisory Partner at Betshield Responsible Gaming. Through these initiatives, the Brazilian company strengthens its position as a reference in Responsible Gaming technology while expanding its footprint across regulated markets in the region.
Recognized as one of the leading voices in the gaming and betting industry across the Caribbean and Latin America, Elizabeth Leiva Goycochea has built a career over the past decades focused on connecting operators, regulators, and industry providers. At the helm of CGS Events, she has led the creation of one of the region’s most relevant platforms for industry discussion, networking, and development.
Through this alliance, Leiva will support the expansion strategy of Betshield Responsible Gaming in Latin American and Caribbean markets that are advancing in the regulation of online betting, helping bring player protection and behavioral monitoring technologies to new jurisdictions.
Founded in Brazil, Betshield Responsible Gaming develops solutions based on artificial intelligence and behavioral analytics that enable continuous monitoring of player activity, identification of risk patterns, and structured documentation of preventive intervention measures. This technology allows licensed operators not only to comply with regulatory requirements related to Responsible Gaming, but also to demonstrate, in a documented way, the effective implementation of player protection measures.
The company has also developed Pausebet, a centralized self-exclusion infrastructure that can be adopted by regulated jurisdictions, allowing players to voluntarily block access to licensed platforms as an additional protection mechanism.
According to Amilton Noble, Advisory Partner at Betshield Responsible Gaming, the partnership with Elizabeth Leiva Goycochea represents an important step in strengthening the company’s regional presence.
“Elizabeth has built a deeply respected career within the gaming industry in the Caribbean and Latin America and possesses a strong understanding of the region’s regulatory challenges. Her experience and ability to connect operators, regulators, and industry leaders will be key to expanding the reach of Betshield’s solutions and strengthening the Responsible Gaming agenda in new markets.”
For her part, Elizabeth Leiva Goycochea highlighted that the regulatory evolution across Latin America and the Caribbean opens the door for technological solutions focused on player protection.
“The Caribbean and Latin America are experiencing a key moment of transformation in the betting industry. The technology developed by Betshield represents a concrete contribution to strengthening player protection and increasing trust in regulated environments. It is an opportunity to support the industry’s growth with responsibility and a long-term vision.”
With this new alliance, Betshield Responsible Gaming reinforces its strategy of positioning technology as a central element in preventing risky behaviors and supporting the development of a more transparent, responsible, and sustainable betting market across Latin America and the Caribbean.
