Brazilian iGaming market leader Esportes da Sorte has announced a sponsorship agreement for the official broadcasts of the FIFA World Cup 2026 on SBT and N Sports, featuring strategic activations throughout the entire tournament.
The partnership includes strong multi-platform exposure across free-to-air television — via SBT’s national broadcast and simulcast — the +SBT streaming platform, the pay-TV channel N Sports, as well as activations across broadcasters’ websites, YouTube channels and other digital properties.
According to Marcela Campos, Vice President of Grupo Esportes Gaming Brasil, owner of the Esportes da Sorte brand, the strategy leverages one of the world’s largest sporting events to boost brand frequency and recall through a narrative closely aligned with the football ecosystem and fan experience.
“The World Cup is a global event that concentrates attention, conversation and emotion on a worldwide scale. In Brazil, this translates into one of the most significant moments of audience engagement in sports. Being present in SBT’s broadcasts with consistency and high frequency allows us to expand and strengthen our brand positioning, reinforcing Esportes da Sorte’s connection with the experience of following and celebrating football through communication specifically designed for this context,” she stated.
On television, the brand will feature in a variety of formats, including promotions, opening and closing bumpers, commercial breaks and video inserts. The agreement also covers sponsorship of a special FIFA World Cup 2026 program, airing throughout the duration of the tournament, along with editorial content integrated into the broadcast schedule.
In the digital space, Esportes da Sorte will be present across the official live broadcasts of SBT and N Sports, the official FIFA World Cup 2026 broadcasters, as well as in additional content initiatives developed by both channels, delivering comprehensive and ongoing coverage of the tournament.
