DATA.BET, a trusted sportsbook solutions provider, marked its participation at ICE 2026 with a strong focus on product depth, technological innovation, and the strengthening of strategic partnerships. As one of the industry’s most influential global events, ICE once again brought together key decision-makers, providing DATA.BET with a platform to showcase not only its technology, but also its long-term vision.
From January 19 to 21, DATA.BET presented a range of key product upgrades, including Bet Boost, Picture-in-Picture, Early Payouts, among other features. Throughout the exhibition, significant attention was drawn to the company’s Odds Feed, highly regarded for its extensive market coverage, reliability, and operational stability. The Single Page Application (SPA) also stood out for its speed, customization capabilities, flexibility, and ability to deliver a seamless and responsive user experience.
Beyond product demonstrations, DATA.BET strengthened its brand presence across the exhibition floor through a large kinetic screen, which consistently attracted attention and curiosity. More than a visual element, the activation set the tone of the stand, creating a strong sense of motion and energy. This approach reflected DATA.BET’s product philosophy: building dynamic, forward-looking solutions that offer partners maximum flexibility and growth potential.
The stand quickly evolved into a highly interactive space, with visitors gathering to take photos with cosplayers portraying Jinx and Vi from League of Legends. This activation reinforced that, even as DATA.BET enters a new phase of growth, its esports offering remains among the strongest on the market, firmly positioning the company as a trusted provider of high-performance esports betting solutions.
Engagement was further amplified through a giveaway activation, where two iPhone Pro devices were awarded, encouraging repeat visits and spontaneous conversations with attendees.
Commenting on the company’s presence at the event, Natalie Loshatynska, Head of PR & Marketing at DATA.BET, stated:
“For us, returning to ICE was an important step. During our last participation, we were primarily positioned as an esports supplier. This time, we returned as a sportsbook solution. As one of the largest and most influential industry exhibitions, ICE represents a key platform, and our participation this year marked a significant milestone in the company’s development.”
DATA.BET’s participation at ICE 2026 once again highlighted its commitment to innovation, performance, and the delivery of advanced betting solutions, reinforcing its position as a reliable partner within the global betting ecosystem.
