The new gamification feature enables behaviour-based competitions and seamless deployment across multiple brands
Fast Track has announced the launch of Tournaments, a new feature within Rewards, its AI-powered gamification platform. The addition provides operators with a powerful mechanism to strengthen player engagement and retention through dynamic and highly personalised competitions.
Tournaments allows players to compete for prizes via real-time leaderboards, a proven format for increasing session duration and play frequency. What truly sets the feature apart, however, is its focus on relevance.
The solution is directly integrated with Fast Track’s Singularity Model, enabling each tournament to be tailored to individual player behaviour and preferences. Players chasing high wins can compete in multiplier-based tournaments, while volume-driven players can enter competitions based on turnover. The result is highly relevant tournaments that deliver stronger performance.
For multi-brand operators, Tournaments also streamlines operations. Using Player Origins, Fast Track’s multi-brand management layer, operators can configure a single tournament and automatically deploy it across all brands and languages, significantly reducing duplication and operational friction.
Commenting on the launch, Simon Lidzén, CEO of Fast Track, said:
“Operators have either built their own tournaments or relied on tools disconnected from the CRM, which creates friction when scaling. Tournaments within Rewards removes that barrier, but the real value lies in relevance. Connected to the Singularity Model, operators are not just running tournaments, they’re running the right tournament for each player.”
Tournaments features a flexible prize structure with unlimited leaderboard positions, offering both automatic and manual opt-in options. Customisable widgets also give operators full control over the visibility and placement of tournament elements across their sites.
Discover Tournaments at ICE Barcelona
Fast Track will showcase Tournaments live at ICE Barcelona, taking place from January 19–21. Operators interested in experiencing AI-driven gamification firsthand are invited to visit Stand 2H70A.
