Leading iGaming content provider BGaming is inviting the industry to explore the BGaming Universe this January in Barcelona, as part of the upcoming edition of ICE, one of the sector’s most influential global events.
The BGaming Universe is a unique concept that brings together the company’s three gaming worlds – #Casual, #Classic, and #Entertainment – into one cohesive ecosystem. This approach highlights BGaming’s vision as a beyond game provider, uniting three distinct gaming worlds under a single publisher to deliver tailored solutions for operators and players alike.
BGaming’s proprietary classification system clearly defines the role of each game within its ecosystem. Designed to simplify portfolio navigation, it enables operating partners and players to quickly identify products that best match their preferences and business objectives.
The Casual World features fast, easy-to-play titles such as Aviamasters and Plinko. The Classic World focuses on traditional slots, including Burning Chilli X and Hot Chilli Bells. Meanwhile, the Entertainment World is dedicated to high-volatility games with more complex mechanics and features, such as Snoop Dogg Dollars and the popular Elvis Frog TRUEWAYS series.
Each gaming world serves a distinct strategic purpose: some titles are designed to attract new players, others to enhance retention, and others to deliver deeper entertainment experiences. This diversity is what sets BGaming apart as a content provider, reinforcing its philosophy of being more than just a game studio, but a creative force within the iGaming industry.
BGaming also continues to demonstrate its commitment to responsible gambling through its sponsorship of ICE’s Sustainable Gambling Zone, an initiative that reflects the company’s focus on player care and long-term sustainability.
Visitors to ICE Barcelona are invited to experience the BGaming Universe live at booth 2M30 and discover how BGaming’s solutions can support business growth throughout 2026.
Kate Puteiko, CMO at BGaming, stated:
“The concept of three gaming worlds is fresh for the industry and something we are proud to be pioneering. It reflects how we approach game development and how we help our partners derive real, strategic value from the BGaming portfolio.
At the same time, long-term success in iGaming goes beyond strong products. Corporate social responsibility and player well-being are essential for any sustainable business, and these principles are becoming an increasingly important part of how BGaming operates and grows.”
