Pascal Gaming has announced the launch of its refreshed visual identity, marking a new chapter in the evolution of the casino game provider. The updated look reflects how the company’s games, products, and overall approach have matured over time.
The refresh includes updates to the logo, brandmark, color palette, and overall visual language. The new identity introduces more refined illustrations, cleaner layouts, and a confident yet playful tone that better represents today’s Pascal Gaming.
What’s changed and what remains the same
While the brand’s appearance has evolved, the company’s strategic direction remains unchanged. Following the introduction of its new brand architecture, Pascal Gaming continues to focus on developing story-driven games that players enjoy and operators can rely on.
One belief has become even more central to the brand: great products only matter when they reach real players. As a result, strong activation strategies and close collaboration with operators remain at the core of everything Pascal Gaming does.
Full unveiling at ICE Barcelona 2026
The complete brand identity, alongside new games and tools, will be officially unveiled at ICE Barcelona 2026, where Pascal Gaming will welcome partners and visitors at Stand 2N30.
At ICE, the company will present itself as an iGaming storyteller, creating games that go beyond mechanics to focus on meaning, emotion, and narrative.
Looking ahead to 2026, Pascal Gaming’s brand strategy is built around three core pillars: science, speed, and storytelling. By combining data-driven logic, fast execution, and memorable game stories, the company aims to connect more deeply with both players and operators across global markets.
