beBettor, the leading data analytics platform, has announced a strategic partnership with Strategy (formerly MicroStrategy), combining Strategy’s award-winning Artificial Intelligence and Business Intelligence (AI/BI) software with beBettor’s WealthScore™ to unlock new, sector-specific growth opportunities for the iGaming industry.
beBettor’s WealthScore™ allows operators to understand a player’s relative wealth from the moment of registration, enabling them to personalize the user experience accordingly and achieve a significant uplift in Gross Gaming Revenue (GGR).
In the initial phase of the partnership, Strategy’s advanced AI capabilities will integrate operators’ historical data with beBettor’s proprietary wealth insights. This combination will help operators develop smarter, more personalized first-time deposit strategies, optimizing their commercial decision-making.
Valued at over $80 billion, Strategy works with some of the world’s largest iGaming operators, providing trusted AI agents that accelerate data-driven decision-making. Its AI-powered modeling enables faster time-to-market, a unified view across multiple data sources, and robust, auditable regulatory and compliance reporting.
Through this partnership, beBettor and Strategy aim to empower iGaming operators to uncover deeper commercial insights and identify new growth opportunities powered by artificial intelligence.
Harry Cott, CEO at beBettor, said:
“We’re thrilled to partner with such a major global player as Strategy. This collaboration combines our unique wealth insights with the power of Strategy’s AI tools, helping UK-facing operators unlock new commercial insights and drive top-line revenue growth.”
Seth Olsen, UK Country Manager at Strategy, added:
“We’re excited to be partnering with beBettor. They bring a truly unique offering to the iGaming sector, and by combining it with the power of our AI software, we can jointly create exceptional new insights and commercial opportunities for our clients.”
