Monday, October 13 2025

Incentive Games and Goldbet Launch the New Free-to-Play Game “Winning5”

Incentive Games, a leading B2B game developer, has announced a new collaboration with Goldbet, part of the Lottomatica Group, Italy’s leading name in online gaming. Together, they are launching Winning5, a new weekly free-to-play football game.

The innovative format of Winning5 invites football fans to log in to the Goldbet app each weekday to “collect” a different Serie A team, randomly selected. Depending on how many of their teams win over the weekend, players can earn play bonuses, sports bonuses, and a chance to share a €2,000 jackpot.

The more winning teams players collect, the bigger the prize. From smaller rewards for two correct results to the ultimate prize for collecting all five winning teams, Winning5 offers a fun, free, and engaging way to make weekly matches even more exciting.

On match days, players can track their progress in real time, thanks to Incentive Games’ advanced data and analytics technology, which ensures a smooth, immersive, and entertaining experience.

This initiative marks the first collaboration between Goldbet and Incentive Games as part of the broader partnership with Lottomatica.

John Gordon, CEO and Co-Founder of Incentive Games, stated:

“Winning5 was designed to capture the excitement of weekend football in a free and accessible way. We’re thrilled to partner with Goldbet, one of Italy’s most respected gaming brands, to deliver a product that keeps fans engaged and entertained from kick-off to the final whistle.”

Meanwhile, Simone Occhiuzzi, Lottomatica’s Digital & i-Gaming Director, added:

“Our goal is to continuously expand our for-fun offering for our customers. We are proud to enrich our entertainment portfolio with the addition of Winning5, further enhancing our users’ recreational experience.”

Winning5 is now live for all eligible Goldbet customers in Italy.

Participants must be 18 years or older and verified by Goldbet.
To join the action of Winning5, visit 👉 www.goldbet.it.

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