SPRIBE, the studio behind the legendary crash game Aviator, has announced a new high-profile brand ambassador partnership with renowned UFC content creator and influencer, Nina Drama.
Nina Drama, whose real name is Nina-Marie Daniele, is an award-winning creator widely recognized for her bold, unfiltered interviews with UFC stars and her unique presence in the MMA world. Her sharp humor and unapologetic authenticity have made her one of the most influential voices in the combat sports community.
Regarded as one of the most popular UFC and MMA media figures worldwide, Nina has developed an irreverent and daring creative style that resonates with millions of fans. Through her interviews with top fighters such as Merab Dvalishvili and Alex Pereira —both also Aviator ambassadors— she has built a massive following of over 14 million across social media platforms.
As an Aviator brand ambassador, Nina will spearhead a series of creative campaigns to bring the game closer to her audience. The partnership is a perfect fit, as her fanbase primarily consists of Millennials and Gen Z, the same demographic that drives Aviator’s success, with more than 50 million players every month strapping in to chase the biggest win multipliers.
The collaboration also strengthens SPRIBE’s multi-year, multi-million-dollar partnership with the UFC, which includes Aviator’s branding being showcased inside the iconic octagon during Fight Night and Pay-Per-View events.
Giorgi Tsutskiridze, CCO at SPRIBE, said:
“We are thrilled to welcome Nina Drama to our growing roster of brand ambassadors. With her huge following and distinctive creative style, we can directly engage with new audiences in a fresh and authentic way. Nina has captivated fans with her sharp humor, confident presence, and unfiltered interview style — qualities that perfectly align with the energy of Aviator. We’re very excited about the campaigns we’ll be launching together: they’ll feel different, have a strong impact, and bring even more players into Aviator’s thrilling world.”
For her part, Nina Drama shared:
“Playing Aviator is so much fun, and I know my audience will love it too! I’m also really excited to collaborate with UFC stars like Merab Dvalishvili and Alex Pereira, who are already ambassadors. Together, we’ll create fun, relatable, and viral content while promoting Aviator.”
