Bundesliga International has strengthened its longstanding partnership with Sportradar Group AG (NASDAQ: SRAD) to enhance the fan experience, drive innovation through exclusive new data, and deliver next-generation digital solutions for the betting and gaming industry.
The collaboration between the two organizations dates back to 2005. Over the years, they have worked closely to redefine how fans watch and engage with football. Now, by leveraging the 3.6 million data points collected from every Bundesliga match alongside Sportradar’s proprietary technology, a suite of innovative products is being rolled out ahead of the 2025-26 season. These products, available to Sportradar’s global client network, include:
- Live Player Markets: Harnessing Bundesliga tracking data and Sportradar’s advanced AI in real time, this product creates approximately 240 additional betting opportunities per match.
- 4Sight Streaming: Award-winning, next-generation streaming technology that allows betting operators to integrate AI-driven animated overlays and actionable insights directly into live streams, enriching the viewing experience and deepening fan engagement.
- Enhanced Live Match Tracker: Powered by tracking data and computer vision, this feature keeps fans connected while delivering dynamic in-play betting opportunities within betting apps.
Patrick Mostboeck, SVP Fan Engagement at Sportradar, commented:
“We are thrilled to deepen our collaboration with the Bundesliga, one of the most popular football leagues in the world. Over nearly twenty years, we’ve worked side by side to develop some of the most innovative and engaging football solutions for fans worldwide. Together, we continue to pioneer new ways to connect with audiences and deliver unmatched value to the global football ecosystem.”
With coverage of more than 150,000 matches annually across 900+ football leagues, Sportradar offers the industry’s most extensive and comprehensive football portfolio, reinforcing its position as a global leader.
Peer Naubert, Chief Executive Officer of Bundesliga International, added:
“The Bundesliga is always seeking new ways to innovate, and by working with Sportradar, we are setting the standard for enhancing our media products within the betting and gaming industry. This long-term partnership provides the foundation for fresh ideas and ensures we stay ahead of the curve. We are excited to see this latest launch bring those efforts to life.”
