Altenar, a leading provider of sportsbook and iGaming technology, has introduced its latest feature: Bet Cards, a new tool designed to help operators boost the visibility of both promotional and standard betting selections. This addition is aimed at improving user interaction and offering a more dynamic experience.
Bet Cards allow operators to create curated bet lists, giving them more flexibility and creative control over their promotional strategies. By streamlining how promotional bets are displayed, users can easily discover featured selections, enhancing their overall journey on the platform.
Fully integrated into various widgets, Bet Cards improve exposure for a broader range of targeted bets—not just Top Boosts—making it easier to highlight multiple selections. The first rollout also includes support for pre-built selections, particularly advantageous for Bet Builder markets.
Future updates will introduce multiples, expanding promotional options beyond single and Bet Builder bets. Additionally, Bet Cards will soon be compatible with Altenar’s recently launched Tipster Module, creating more ways to deliver customized and engaging content.
To further support operators, Altenar plans to incorporate its Intelligence Services into the Bet Cards system, enabling automatic population of curated lists and minimizing manual effort.
This launch is part of Altenar’s continuous efforts to elevate its sportsbook offering and rapidly respond to the evolving needs of its partners.
Dinos Doxiadis, Director of Product – Sportsbook and Data at Altenar, commented:
“The launch of Bet Cards highlights our focus on giving partners more flexibility and control in how they present betting content. By simplifying how boosted and curated selections are displayed, we’re not only improving the user experience but also unlocking new levels of engagement.”
“This marks just the beginning of how we plan to evolve Bet Cards and help our partners lead the way in delivering personalized, high-impact sports betting experiences.”
