The worlds of urban culture and next-generation entertainment converge in a major way as online gaming leader Stake forms a new global partnership with Street League Skateboarding (SLS), one of the most influential organizations in professional skateboarding.
The collaboration officially kicked off in May, with Stake taking the spotlight as Presenting Rights Partner for both SLS Miami and the first-ever SLS Takeover in Santa Monica. The partnership will continue throughout the entire SLS Championship Tour season, culminating in the highly anticipated Super Crown event in São Paulo this December.
As part of the wide-reaching agreement, Stake will enjoy prominent visibility at live events, with branding featured across key elements of the skate courses and integrated into global broadcast segments during the world’s most watched skateboarding competitions.
Fans can also look forward to seeing Stake embedded in SLS’s unique social content, including the “What’s at Stake” event preview series, and the debut of the Game of S.T.A.K.E., a creative take on the classic Game of Skate that will showcase thrilling head-to-head battles between top SLS pros.
Rounding out the collaboration, Stake will also serve as Presenting Rights Partner of the annual Trick of the Year contest, where skateboarders from around the world submit their best tricks in pursuit of the coveted title. Winners will be announced in December.
“We’re thrilled to welcome an exciting brand like Stake to the SLS family,” said Frank Lamicella, CEO of Thrill Sports, parent company of SLS. “This partnership is all about delivering innovative activations and memorable experiences for both our fans and our brands as we take the SLS Championship Tour around the globe.”
“Skateboarding is more than just a sport – it’s fashion, music, culture, and unfiltered energy,” added Akhil Sarin, Chief Marketing Officer at Stake. “That’s exactly the space Stake thrives in, and SLS is the perfect partner to bring that synergy to life. It’s a natural fit for our brand.”
For more information about Street League Skateboarding, visit streetleague.com.
