A new marketing guide offers practical strategies to acquire and retain poker players in today’s competitive digital landscape
EvenBet Gaming, a leading developer of online poker software and solutions, has released its latest resource for gaming operators: the “Online Poker Room: Complete Marketing Guide.”
This in-depth e-book delivers data-driven strategies designed to help operators successfully navigate the complex poker vertical, acquire new players, and enhance long-term retention to ensure stable and scalable revenue streams.
Authored by EvenBet’s executive leadership — CEO Dmitry Starostenkov, Chief Customer Success Officer Ekaterina Nebogina, and Head of Product Marketing Julia Panina — the guide draws on the company’s extensive experience supporting poker operations in more than 40 international markets.
It also addresses specific challenges faced by operators in various regions, such as high player acquisition costs, complex payment infrastructures, and intensifying competition.
The guide covers the full range of tools needed to build and maintain a loyal player base — including advanced segmentation, tournament planning, bonus mechanics, and in-game features like jackpots, dealer tips, and cash drops.
It explains how segmentation can be used to tailor messaging and promotions to different player types, helping operators launch more targeted and effective campaigns. Tournaments and bonuses are explored as strategic tools, particularly when linked to live events or real-time incentives.
The e-book also highlights the importance of building community through club features that encourage social engagement and drive player loyalty within the poker ecosystem.
Notably, it outlines poker’s potential to drive cross-selling across verticals — with data showing that up to 20% of poker players can be converted into sportsbook users, and up to 15% into casino players.
EvenBet’s latest guide reaffirms its strong commitment to delivering valuable industry insights and equipping both operators and suppliers with the tools and knowledge to shape effective commercial strategies.
Dmitry Starostenkov, CEO at EvenBet Gaming, commented:
“Poker is unlike any other vertical in iGaming — it’s social, skill-based, and offers tremendous value for cross-promotion.”
“Many operators underestimate what it takes to market it effectively. That’s why we’ve created this guide, compiling years of global expertise into a practical playbook for teams looking to elevate their poker offering.”
To download the e-book, visit:
https://evenbetgaming.com/online-poker-room-marketing-guide
