FusionPlay, a bold new player in the iGaming aggregation space, has officially launched with the goal of transforming how operators access and deploy online casino content through an ultra-fast, scalable, and startup-friendly solution.
The company was founded by Dmitry Starostenkov, CEO of the renowned online poker solutions provider EvenBet Gaming, and is led by Alexandra Artemova from its headquarters in Belgrade, Serbia. FusionPlay was created to meet the growing demand for agile and adaptable casino products in both emerging and established markets.
Drawing on EvenBet’s deep expertise in the iGaming sector, FusionPlay’s turnkey solution allows online operators to access over 15,000 casino games from more than 230 providers, all through a single, seamless integration. Its basic aggregation package—featuring carefully selected titles from top-performing content creators—can be launched in just seven days.
FusionPlay aims to empower operators of all sizes—from startups to established brands—by providing the tools they need to scale rapidly, with the kind of flexibility not often found in traditional aggregator models.
A standout feature of the platform is its “no growth – no fees” model, which offers a low-risk entry point for new partners. For instance, if a partner’s user count or GGR remains below a certain threshold during the first three months, no content fees are charged—removing a major cost barrier for newcomers.
In addition to pre-built content libraries, FusionPlay also offers ongoing content optimization, with tailored recommendations based on audience behavior and regional performance. This ensures that operators can benefit from a data-driven approach to content delivery and game deployment.
By offering robust aggregation capabilities without unnecessary complexity, FusionPlay opens new growth opportunities for underserved operators and provides emerging game studios with a vital route to market.
Alexandra Artemova, CEO of FusionPlay, said:
“With FusionPlay, our goal is to remove the pain points of casino content integration and help operators grow faster. Whether a brand is entering a new market or scaling up, FusionPlay is built to support operations of all sizes—quickly, efficiently, and with full confidence in their online casino expansion.”
Dmitry Starostenkov, Founder of FusionPlay and CEO of EvenBet Gaming, added:
“FusionPlay is the result of years of industry insight and understanding what operators truly need: fast access to top-tier content, expert support, and fewer obstacles to growth. We’re proud to deliver a solution that is both flexible and powerful.”
