Major corporations have realized that the six-inch smartphone screen is becoming too small for the level of interaction users expect today. In response, a Portuguese startup is bringing this interactivity to the iGaming industry through immersive technologies. The market has been growing at an impressive CAGR of 18.92%, driven by increasing demand for enhanced user experiences. It’s no surprise that tech giants like Meta and Apple have already invested in this space with devices such as Meta Quest and Apple Vision Pro. In 2025, Samsung and Google are set to join them with their own immersive technology solutions.
Bringing Augmented Reality to Sports Betting
Among the pioneers leading this transformation is FootAR, a Portuguese startup that leverages augmented and virtual reality to create a more engaging sports betting experience. By integrating real-time data, interactive 3D elements, and gamification, FootAR is changing the way fans interact with live sports. The company’s approach aligns with the growing industry shift towards more immersive, data-driven engagement strategies.
As a key player within eGamesLab, a consortium of 22 companies dedicated to advancing Portugal’s gaming and creative industries, this startup plays a vital role in driving innovation from its base in Madeira. By fostering new talent and pushing the boundaries of immersive technology, the company has established itself as a leader in the sector. This commitment was further recognized in 2024 when FootAR was named one of Portugal’s top 25 startups by BGI and EIT, reinforcing its impact on the industry.
Expanding Presence in the Global iGaming Community
Over the past year, FootAR has actively engaged with the global iGaming community, participating in major industry events such as SBC Summit in Lisbon and SiGMA Europe in Malta. This year, the company has already been present at ICE Barcelona, one of the largest gatherings in the gaming sector. Now, FootAR is heading to Rio de Janeiro for the upcoming SBC Summit Rio, reinforcing its commitment to driving innovation and expanding its presence in the international market.
As some of the most influential gatherings in the industry, iGaming events like SBC Summit Rio serve as global hubs for innovation, networking, and strategic partnerships. Bringing together leading operators, technology providers, and industry stakeholders, these events play a critical role in shaping the future of the gaming and betting industry. With immersive technologies such as AR and VR gaining traction, their impact on user engagement and market expansion has become a key topic of discussion. As the sector continues to evolve, these events remain essential in driving forward the next generation of iGaming experiences.
