BetConstruct and Fast Track bring AI-powered CRM solutions to Latin America
January 20, 2025
Building on a successful collaboration established in 2024, BetConstruct and Fast Track are expanding their partnership to offer a comprehensive CRM and player engagement solution tailored to the Latin American iGaming market.
With key partners such as Suprema Gaming and VBET already leveraging the synergy of BetConstruct and Fast Track’s platforms, this collaboration demonstrates a commitment to helping operators in Latin America increase their market share during this critical regulatory period, which will see exponential growth in the region over the coming years.
By combining BetConstruct’s comprehensive casino, sports and lottery offerings with Fast Track’s advanced CRM platform, local operators can now deliver personalized experiences at scale. The partnership uses AI technology and real-time data to improve player retention and drive meaningful interactions, while navigating an evolving regulatory landscape.
Simon Lidzén, CEO and co-founder of Fast Track, highlighted the importance of this partnership, “Latin America, especially Brazil, represents an exciting growth opportunity for iGaming operators. It is a pleasure to collaborate with BetConstruct to bring the best technology available to operators in the region, helping them deliver exceptional experiences to their players.
“By leveraging BetConstruct’s world-class product portfolio along with our CRM capabilities, we are enabling our partners to create deeply personalized experiences for players, fostering loyalty and long-term success.”
Gegham Yegoryan, Chief Product Officer at BetConstruct, commented, “This partnership enables operators in Latin America to offer targeted engagement strategies tailored to local players. With the growing interest in iGaming in the region, we are excited to support operators in achieving their goals with innovative tools and solutions.”
BetConstruct offers a wide range of gaming solutions, including casino, sports betting, virtual games and live dealer options, designed to support operators in meeting the needs of players around the world. Its technology is adaptable to different markets and regulatory environments, with a focus on providing reliable and flexible solutions.
Fast Track’s solutions include the innovative Singularity Model, the first technology in the iGaming industry to provide fully automated, real-time experiences for every player. Introduced in 2021, this model uses real-time data and advanced artificial intelligence to create comprehensive player profiles. By customizing content, timing and communication channels for each player, the Singularity Model enables operators to deliver relevant and timely interactions.
In addition, Fast Track’s Data Studio provides operators with advanced analytical tools, enabling ultra-fast queries and customizable dashboards to make data-driven decisions
