October 28, 2024 | Exclusive Interview
- What are Belatra Games’ main expectations for participating in SBC Summit Latam 2024?
SBC Summit allows us to continue growing our network of partners and clients and have their first/hand feedback to understand their concerns and interests. We have grown our client portfolio and visited more than 12 exhibitions and trade shows in the region. We are investing in the development of games and marketing materials that resonate with Latin America’s diverse cultural scene, fostering a sense of connection and belonging among players. In this sense, Trade Shows such as the SBC Summit allow us to get closer to our potential partners to obtain valuable feedback.
- What new products or innovations will you highlight at the event to attract operators and partners in the Latam region?
We are launching two new games “Café Pin up” and “Tortuga Codex” in November. One of these games is custom, reflecting the growing trend of personalized partnerships—a major focus for us at this conference. Operators, who are closest to their audiences, have the deepest insights into player preferences, which can vary significantly from platform to platform. Requests for custom game development are not just indicators of trust but essential strategies for mutual success. After all, our partners provide us with the data and feedback that shape the development of our new games. With their direct understanding of the audience, they craft requests that are aligned with players’ expectations, and we make it our priority to deliver on these expectations in the best possible way.
Additionally, we’re focused on offering a diverse range of games to cater to different player preferences. We proudly emphasize our “player-centric” approach, meaning our products are crafted from a solid understanding of the specific market trends and preferences. For instance, we’ve noticed the rising popularity of crash games in Brazil, and this is a vertical we’re actively exploring to meet the demands of that market.
How do you perceive the growth of the iGaming market in Latin America, and what is Belatra Games’ strategy to strengthen its presence in the region?
The opportunity of Latin America as an emerging market is huge. Before landing, we carried out in-depth market research to understand trends, preferences and cultural nuances. Latin America is a prime market for iGaming growth. Also, a lot of these markets are already regulated (like Colombia) or in the process (like Brazil to be regulated by January 2025). The target audience in Latin America is very diverse: Belatra serves a wide range of players, including young and middle-aged people, and we are continuously analyzing the performance metrics of our games to understand preferences in this market.
Part of our strategy is constantly partnering with local affiliates and gaming sites to reach a wider audience. Also to identify influencers in the igaming industry in these markets to expand our reach. We are working hard on developing engaging social media content that can resonate with this audience and we will increase the creation of region-specific content, refining our offerings to meet their desires.
Belatra Games is known for its innovation in game design. Could you tell us more about the current trends in game development that you will be exploring at SBC Latam 2024?
AI is no doubt transforming the igaming and online gaming experience in many ways: personalization of user experience will increasingly play a crucial role in identifying player’s patterns and behaviors and tailor the offer, therefore increasing player’s engagement and satisfaction. This is something we are researching because it will clearly help us deliver a more personalized experience, suggest our games to audiences more willing to play a certain game, etc.
How has the Latin American market responded to Belatra’s products so far, and what do you hope to achieve with the connections made during the event?
The Latin American market is receiving our offer very enthusiastically; some of them already know the company because of the land-based games and value our shift to the online gaming world, having developed a portfolio of + 100 games with new releases every month. We have currently +2000 partners globally and made new partnerships within the Latam Region in 6 countries, while continuing to have conversations with potential ones. I have already secured meetings during the event with some key players from Brazil, Colombia, Peru and Mexico for example. Our goal is to close several new clients in Q1, 2025.
