Fast Track partners with 4Play
10 July 2024
Fast Track, a leader in player acquisition platforms for the iGaming sector, is pleased to announce its new collaboration with 4Play, an innovative operator known for delivering exceptional experiences in casinos and sports betting.
Since its launch in 2023, 4Play has gained recognition for its focus on the Brazilian market, providing a seamless experience in Portuguese with popular options in casino gaming and sports betting.
The integration of Fast Track’s CRM into 4Play forms part of a strategy to enhance player retention and streamline operations through advanced automation. Fast Track’s robust platform will enable 4Play to personalize and efficiently manage player interactions.
Mateus Ihering, COO of 4Play, commented: “We are excited about this collaboration with Fast Track to enhance our player engagement strategies. Their innovative approach to CRM and dedication to personalized experiences align perfectly with our vision at 4Play. We look forward to leveraging Fast Track’s platform to optimize player retention and operational efficiency.”
Fast Track’s CRM platform, renowned for its real-time data capabilities and comprehensive automation, will assist 4Play in achieving its business goals, significantly increasing depositor numbers while maintaining high levels of engagement among its 148,000 active monthly users.
Simon Lidzén, co-founder and CEO of Fast Track, added: “We are pleased to welcome 4Play to the Fast Track family. Their innovative approach and commitment to delivering exceptional player experiences make them an ideal partner. Together, we will set new standards in player engagement and retention, ensuring that 4Play continues to thrive in the competitive landscape of iGaming.”
